"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
– Sun Tzu –
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
– Steuart Henderson Britt, consumer behavior specialist –
“If your content isn’t driving conversation, you’re doing it wrong.”
– Dan Roth, LinkedIn’s executive editor –
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
– Peter Drucker, founder of Drucker Institiute –
"Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”
– David Beebe, branded content producer –
ציטוטים על תוכן וסטוריטלינג
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou, poet –
“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.”
– Jimmy Neil Smith, Director of the International Storytelling Center –
“The key is, no matter what story you tell, make your buyer the hero.”
– Chris Brogan, CEO of Owner Media Group –
“Content is king, but engagement is queen, and the lady rules the house!”
– Mari Smith, social media master –
"Everyone is NOT your customer"
– Seth godin –
אלון וידה